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This just in from California

iPhone XS photos by JMG

Regular readers know that I have been breathlessly following Burger King’s rollout of the Impossible Whopper. The rollout started in the St. Louis area. After meeting with great success there, and an 18 percent increase in same-store sales, Burger King rolled out the Impossible Whopper in the San Francisco Bay Area.

These photos arrived by text message today from a friend in California. The Burger King was in San Jose. These are his comments:

“I just had the Impossible Whopper at Burger King. It was even better than Beyond Meat burgers…. I really couldn’t tell the difference between it and regular meat…. The only difference is that it has less grease, which is a plus…. A lot less…. I went there while waiting to get my Prius serviced at Stevens Creek Toyota.”

So there you have it, including the surprising revelation that Prius drivers are into Impossible Whoppers.

The headquarters of Impossible Burger is in Redwood City, California, not far from San Jose. Their first manufacturing plant is in Oakland, just across San Francisco Bay from San Francisco. Burger King has said that all Burger Kings will have Impossible Whoppers by the end of the year. I’m breathlessly waiting. Whether Priuses, Impossible Burgers, or compostable plastic, corporate America will give it to us if we demand it.

One Comment

  1. James-Michael wrote:

    I long for the day that the subsidies for non-Organic foods and the meat industry get transferred to the Organic and vegetarian meat industries. If this occurs it will be cheaper to buy Organic and non-Organic (conventional) produce will go by the wayside. This would reduce the health costs associated with diets consisting of pesticide-ridden, artificial sweeteners, and preservative-filled foods. I look forward to the day when all dairy and eggs will be cruelty-free and free of hormones/pesticides, etc.

    Monday, June 17, 2019 at 7:55 pm | Permalink

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